If you are a 3D artist then it is likely that you have experienced the frustration of trying to explain what a computer generated 3D model is. You have probably even argued that a 3D rendering is far from being a photograph of the real thing, and you would be right!

Now imagine that conversation with someone who has already convinced themselves that it is real and is determined to purchase that product even after being told it’s digital. To some people there is just no explaining, they are convinced that they will be able to order their military grade rocket launcher at the bargain price of $99!

All of this is a true testament to how far along the industry has come and to the incredible work of 3D artists. If you do happen to be a 3D artist and can’t fathom how anyone could mistake a rendering from a photograph then I encourage you to take Autodesk’s Fake or Foto challenge, even the most experienced 3D artist can be stumped.

Before I end this post I’d like to send a shout-out to Michele Bousquet for putting together this video. I’d also like to give a shout-out to the support team for their incredible professionalism – those guys always seem to keep their cool even during the most frustrating calls. Good work guys!